The team

Meet the Founders

Operators and practitioners who build the product, not a generic deck team. Kinesiology, software, and how people actually train day to day.

Ahmed Elouby, Chief Executive Officer at Adptiv

Ahmed Elouby

Chief Executive Officer

MBA candidate, Frank H. Sobey Award finalist leading business strategy and operational architecture to scale Adptiv from first cohort to millions of users.

Ahmed brings a background in business architecture and scalable systems, ensuring the product and company grow together.

“The goal isn't to build just another company. It's to build something that changes how people live.”
Bassam Kamal, Chief Technical Officer at Adptiv

Bassam Kamal

Chief Technical Officer

Computer Science building the core AI infrastructure with a focus on distributed systems and real-time ML pipelines.

Bassam architects the offline-first sync layer and adaptive ML engine that powers Adptiv's real-time plan intelligence.

“Good technology should make healthier living simpler, clearer, and easier to sustain.”
Yousef Ahmed, Chief Science Officer at Adptiv

Yousef Ahmed

Chief Science Officer

NASM CPT, Kinesiologist translating complex coaching principles and physiological constraints into the engine's core logic.

Yousef ensures every recommendation is grounded in exercise science, making Adptiv safe and effective for all fitness levels.

“Too much of fitness is built around appearance. I care about health that holds up over time.”